INTERNATIONAL WOMEN'S DAY
This International Women’s Day, Forcast was a proud sponsor of Her Seat’s event Behind Closed Doors - an intimate conversation for women who are building, leading and shaping their own paths. Held on March 4th, the afternoon brought together founders, creators and leaders to share the realities behind building something of their own. From ambition and resilience, to balancing the many roles women carry every day, no conversation was missed behind closed doors.
At Forcast, we believe confidence begins with how you show up, and we’re proud to support the women shaping what comes next.
Come behind closed doors and get to know women building their businesses and their advice to you.
Serena
Her Seat Co-Founder
What helped you take the leap of faith to start something?
Honestly, having the right people around me. Being surrounded by women and friends who truly believe in you makes such a difference.
When you have people who understand the journey and remind you of your capability, it gives you the courage to take the leap
What's a money belief you had to unlearn as a woman in business?
I had to unlearn the belief that it’s harder for women to make money.
The truth is, if you are capable, disciplined, and willing to learn, gender doesn’t define your ability to build wealth or success.
If you could give one unfiltered piece of advice to the next generation of founders, what would it be?
You’ve already done the brave part by deciding to build something.
Trust your gut. Back yourself. And remember that the path doesn’t have to look like anyone else’s.
On International Women's Day, we celebrate progress, but progress is not automatic. What is one action every woman can take this year to shift her trajectory?
Pause and come back to yourself.
Whether you’re in a busy season or a difficult one, taking a breath and grounding yourself in the present can change how you make decisions. When you slow down and reconnect with yourself, everything becomes clearer.
Serena is wearing:
Amy
Her Seat Co-Founder
What helped you take the leap of faith to start something?
Honestly for me it wasn't just one big leap. It was years of experiences and challenges that gradually built up my resilience to take bigger risks. I learned that you don't need absolute perfection and confidence to start, you just need the willingness to learn quickly, adapt and keep moving even when things feel uncomfortable. And of course, surrounding yourself with the right people and the right voices because, they can stretch your thinking and give you the courage to take risks you might not take alone.
If you could give one unfiltered piece of advice to the next generation of founders, what would it be?
Treat every single difficult moment as a part of your training. The mistakes, setbacks, tough convos, rejections etc. These are always the experiences that build the resilience in which you will 100% rely on as you grow, lead and scaleur gut. Back yourself. And remember that the path doesn’t have to look like anyone else’s.
On International Women's Day, we celebrate progress, but progress is not automatic. What is one action every woman can take this year to shift her trajectory?
Don’t underestimate the power of small but consistent decisions. Your trajectory rarely changes overnight, but the habits you build, the skills you invest in, and the environments you place yourself in slowly shape where you end up!!
Amy is wearing:
Lauren
Relationship & Nervous System Coach
What helped you take the leap of faith to start something?
A bit of audacity. I recently listened to something shared by Alex Hormozi about the for 4Ps of why people start their business or take a leap of faith. Pain, pleasure, peer pressure and possibility. For me it was pain.
I've been through hell and back and found something that worked with me. My family are together, I have beautiful relationships, an amazing business with a team that is so enriched and supportive. I couldn't not share that with others. Having this purpose, and although derived from pain but add a little audacity - and you have a dream of possibilities! This was the seed for me.
What is a money belief you've had to unlearn as a woman in business?
Retaining more information, and continually learning does not equal sucess. There is a level of resilience, grit and just beginning that is necessary. That's why I say to always embrace "done is better than perfect". Once you get out of that freeze response of perfection, then anything is possible. It's always the first step that's the hardest. When it comes to being successful, allow yourself to regulate enough to take that first step. If you have come that far as starting your dream or passion, then learn on the job!
Remember, action creates results, so take that leap of faith!
If you could give one unfiltered piece of advice to the next generation of female founders, what would it be?
Be delusional. With social media and comparison culture, it can be easy to look at someone else's 'done' and where they are and feel so behind.
Just know - everyone is figuring it out, whether they be at a different stage or point in time but everyone does start with delusion...so go delulu!
On International Women’s Day, we celebrate progress, but progress isn’t automatic. What is one action every woman can take this year to shift her trajectory?
The biggest tool I use is to give myself 'simplicity'. So many women operate in overwhelm, beyond their capacity. Find systems that allow your body and mind to find simplicity. In this state of mind, you'll be able to be clear on what the first step is.
Lauren is wearing:
Mel
Fractional Head of Brand
What helped you take the leap of faith to start something?
When you see a gap in the market and realise you can solve someone's problem (or even just notice it), it’s your responsibility to go out there, solve that problem, and build a community. For me, it was a little bit of ignorance and a little bit of naivety. You need pure self-belief to start something.
If you could give one unfiltered piece of advice to the next generation of founders, what would it be?
Get out of your own way. Stop procrastinating. Stop looking at other people's content. Stop studying your craft.
Go out there and DO. The people who are rewarded are the one's stepping into the arena and actually get it done.
On International Women's Day, we celebrate progress, but progress is not automatic. What is one action every woman can take this year to shift her trajectory?
Dream big but start small.
Everything starts with that very first step. Go out there, find out what that first step is and start from there.
